Categories
- Traffic Counting
ShopperTrak is a retail analytics company that provides data and insights on customer traffic and shopper behavior to help retailers optimize labor, store operations, and marketing performance.
ShopperTrak solutions include overhead people counting and retail traffic analytics, which enable retailers and shopping centers to understand and improve shopper experiences and operational efficiency. ShopperTrak’s Retail Traffic Analyzer offers detailed reports and dashboards with key performance indicators such as traffic, conversion, sales, and sales per shopper, updated frequently to support timely decision-making. The ShopperTrak Retail Traffic Index (SRTI) benchmarks store traffic against national, regional, and segment trends, offering valuable market intelligence on factors like weather, seasonal changes, and holidays